TikTok is introducing a new feature that permits them to reduce the amount of AI-made videos appearing in their timelines. This move comes as the service revealed that it now features more than 1 billion content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a full-scale launch. This shift comes amid a rise in AI-generated material, spurred by emerging AI video creators.
The Broader AI Trend
Recent reports that nearly one in 10 of the most rapidly expanding content creators on another major platform exclusively feature clips produced artificially. A large amount of this material is considered low-quality AI content, a phrase for inferior, bulk-generated content that is frequently nonsensical or surreal.
Our research shows that a lot of users enjoy content produced via AI tools, ranging from digital art to informative clips, and we want to provide users the ability to adjust the amount of that, based on their own preferences,” said a platform representative.
Volume and Proportions
The service announced that there are presently over a billion videos on its app identified as artificially created. Overall, over 100 m videos are added to the app daily, making clips made by AI a minor percentage of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the amount of artificial media they watch by opening the content preference option in the platform and picking AI-made media. Other topics that can already be adjusted under the tool cover current affairs, style, cosmetics, and choreography.
Platform Guidelines
TikTok’s policies require creators to tag convincing artificially created content, and it bans malicious deepfakes of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be deleted under its terms of service.
In addition, the platform will now add an “AI-made” watermark to content created with its own AI tools, or flagged by an industry-wide initiative for spotting content made by AI. This step is designed to stop users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is additionally establishing a $2 million awareness program for specialists and institutions to produce educational content about responsible artificial intelligence. This initiative will benefit educational bodies dedicated to educating coding and technology.
Content Safety Approach
The platform has defended its safety measures, following discussion over plans to lay off numerous safety staff in Britain. It is set to reduce a significant number of roles in its trust and safety department in the UK capital, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most graphic content prior to it has to be seen by humans. TikTok announced a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to intervention by its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is making a difference process content quickly.”
